Answer to Question #294808 in Marketing for Yashika Arora

Question

After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile India, ByteDance may be attempting something similar with TikTok. ByteDance has applied for a new trademark having ‘TickTock’ as the wordmark with the Ministry of Commerce & Industry. Suggest a suitable promotion mix for ‘TickTock’

Answer 1

On July 6, 2021, the company filed an official trademark application, which is now publicly viewable on the website of the Controller General of Patents, Designs, and Trade Marks. Last year, the Indian government banned several popular apps, including PUBG Mobile and TikTok.