Answer to Question #296810 in Marketing for Derek Lewis

Question

Why is it important for a field salesperson to understand the importance of sales ethics?

Answer 1

Company's ethical selling requirements can be met by clearly defining and communicating a code of ethics and code of conduct for selling. Demonstrating ethical sales techniques is smart business; it helps you acquire your consumers' confidence and loyalty while also bolstering your reputation. Creating a code of ethics for your company aids in the development of a culture of ethical selling. Your code of ethics could be as simple as a set of rules that govern how you conduct business, make choices, and interact with customers, suppliers, and industry peers.