Answer to Question #300165 in Marketing for shan

Question

You can sense the tension in the room just by the demeanour of both Jack Dorsey and Anthony Noto. When it comes to social media, competition is fierce among the biggest platforms. Facebook, Instagram, and Snapchat are just a few of Twitter’s biggest competitors. Facebook is an application that allows users to share their thoughts and content without a 140-character limit. jack Dorsey, Twitter co-founder, had an idea in 2006 of an SMS-based communications platform. . Twitter has hit a few roadblocks along the way. The main problem that Twitter has been facing throughout the years is the ability to monetize its platform and grow its user base. “Twitter has been looking for newer ways to figure out how to monetize its user base if it isn’t going to be able to rapidly grow it”.

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

i) The situation summary

Answer 1

The situation summary

Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website, and more. You can choose to promote your account to gain new followers or promote individual tweets to boost engagement and campaign visibility. Using a platform such as Twitter gives businesses a cost-effective method of engaging with their consumer base. It gives them access to audiences around the world while providing an opportunity to interact with customers instead of continuously promoting products and services.