Answer to Question #308272 in Marketing for keda

Question

The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling.

1. In your own words, what is storytelling?
2. Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan. Avoid using the examples already provided in this Unit.

Answer 1

Many individuals have inquired as to why I am so enamored with Coca-marketing Cola's and content approach. Coca-Cola divides its content into three categories: medium, high, and low risk. This allows the brand to better deploy resources, time, and money. For low, medium, and high-risk content, Coca-Cola uses the 70/20/10 rule. Another crucial aspect is determining the impact. The social and cultural activity of exchanging stories, with sometimes spontaneity, embellishments, or theatrics, is known as storytelling.