Answer to Question #312480 in Marketing for kunal

Question

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. 

Answer 1

The first step is to establish a plan for the marketing campaign. As an effective content marketing strategy, I will begin by outlining football marketing objectives, key individuals that will be involved, targeted messaging and audience in India, and how to accomplish the influence of the football content. I will use strategic sports marketing, which is an approach to sports marketing, and utilize other organizations in careful planning before implementing marketing activities designed to meet football goals in India by attracting more fans and support. All the marketing activities will be focusing on where they are, where they want to be, and what it will take to get there. Additionally, I will advertise the football clubs of India, and encourage the audience to support them through, the use of Word Press, professional websites, setting up Team Websites with an All-in-one Solution, and building an email newsletter. Therefore, I will be present on social media namely Facebook, Twitter, YouTube, and Foursquare.