Answer to Question #316223 in Marketing for Hadassa

Question

Woolworths is one of the retailer shops that had recently focused on improving Customer Relationship Management (CRM) to increase its sales revenue. Discuss the factors that may influence customer`s expectation as Woolworths engage with the clients. Use relevant examples from the case study to motivate your answer

Answer 1

Woolworths should prioritize allowing customers to air out how they need their products to be. Customer expectations may be influenced by Woolworth's capability to understand how a product should be tweaked to suit the consumers' needs. There should be a medium of communication where consumers disclose what they need from the company and how there will be changes in the products. This will influence the expectations of the customers as they will know that their seller is working towards meeting their expectations.