Answer to Question #343778 in Marketing for Sachin

Question

Write a complaint letter to the Director of Consumer Grievance Redressal Cell based on the facts given below: You are Jass Javvy. You bought a Kitchen Aid stand mixer from Flipkart on 1 January 2022 for an amount of Rs.40, 000. This included delivery and a 40-day money-back offer. As the stand mixer did not perform satisfactorily you decide to return it to Flipkart and send it back on 5th January. You call the company every week and the representative informs you over the phone that the transportation and handling charges, as well as money equivalent to the price of the mixer, would be credited to your account. On 15th March you receive a statement for your credit card and to your dismay, you find that no credit has been applied to your account for the mixer, its transportation, and handling charges. You are dissatisfied and decide to write a complaint letter.

a. What is the appropriate 'tone' of a letter of claim? How will the tone affect how the reader responds? Explain