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Plan a research program with clearly defined target groups, geographies, demographies you shall plan your research project.


You are the marketing director for Super max theatre chain. You want to build a footprint

for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations


You are the marketing director for Super max theatre chain. You want to build a footprint

for the chain across India. Belore the commercial launch of the service you want a bette


You are the marketing director of Football Federation of India. Soccer as a sport although

very interesting is not a popular audience sport in India How would you generate

consumer interest in Football? Create a marketing plan for making Football as a consumer spot using the marketing mix principles.


Plan a research program with clearly defined target groups, geographies, demographies you shall plan your research project.


Why is it important to know your consumer, competitors


On March 1, of the current year, Ms. Jocelyn Montery made the following initial

investments on her consultancy office:


Cash deposited in Metro Bank Ᵽ 100,000

Revolving fund for current operation 20,000

Required:

1) Record the transactions in a two-column general journal.

2) Post to the ledger.

3) Prepare the Trial Balance.


In your respective groups find an example of a South African company’s code of ethics. Upload the document OR Copy the link and paste it into a word document with the heading “Code of Ethics”.

After finding an example of a South African Company’s code of ethics read through it and name and discuss the ethical theory that your group argues this company adheres to. Make a clear and convincing argument (not exceeding 250 words) as to why (after reading the code of ethics) you think this is the ethical theory that the company subscribes to

There are no ethical qualms when Multinational Companies (MNCs) shift their emphasis among countries in response to stages in products life cycles and changes in economic, political and legal conditions. The Elder Association of Namibia say Television Networks, Movie companies, DVRs, etc. should be declared illegal as they are targeting products and services o minor children that shift their attention from their school work and influence bad behavior that results in disrespect to the society. The Elder Association of Namibia have gone to court to prove it. What arguments would support this view? What alternative marketing strategies would you recommend? Discuss.


Some companies market their products without first identifying their target market. After several months of operation, they profile their customers and classify them geographically, demographically and psycho-graphically. The most recurring profile of customers is identified as the "target market" is this workable? explain briefly.


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