Marketing Answers

Suppose ABC manufacturer has the following costs and sales expectations

 Variable cost per units(unit variable cost)……….10br

 Total Fixed cost……………...300,000 br

 Expected unit sales…………..50,000units

 Total invested capital ………..1milion br

And assume the ABC manufacturer wants to earn a 20 percent markup on sales and 20 percent

return on investment.

a. What should be the price of ABC manufacturer product and the profit per unit

when it uses markup pricing method?

b. What should be the price of ABC manufacturer product and the profit per unit

when it uses investment return pricing method?

c. Compute the break-even volume

Write a short narrative about existing businesses in your community.

Professional development is a life-long process for individuals?

Do you think that you can become a successful entrepreneur someday?

Write your reflection on being an entrepreneur amidst of pandemic?

-Choose a Product or Service

Discuss your product or service that you choose

1.Recognizing the need for a product or service

2.Defining and understanding the problem completely

3.Conceptualization

Critically evaluate the international marketing strategy of a company of your choice. It is expected that your company will be a major multi-national company operating in most of the major markets of the world. Thus you can choose companies from different industrial sectors, for example:

• Samsung and Huawei in smartphone market

This assessment entails the identification of the company's mission statement and the role of the internationalization in its business strategy. The main concepts of international marketing should be applied to your case company. Your report should be applied to your case company. Your report should include:

a. The company's motives for international growth

b. The markets targeted

c. The methods of market entry

d. Unique strategies to adopt during the current VUCA (Volatile, Uncertain, Complex and Ambiguous) world

The implementation of the marketing mix should be discussed and the success or otherwise of its international strategy should be evaluated. (1000 words)

Create a “level of attributes” diagram for a car rental. Include its core benefit, expected attributes, and add-on attributes. Have any of these attributes changed over the past 10 years?

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. Discuss how often should an organisation’s vision/mission be changed in light of strategy evaluation activities.

CLO 2 : Formulate the organisational vision, mission, goals and objectives of the organisation

You can sense the tension in the room just by the demeanour of both Jack Dorsey and Anthony Noto. When it comes to social media, competition is fierce among the biggest platforms. Facebook, Instagram, and Snapchat are just a few of Twitter’s biggest competitors. Facebook is an application that allows users to share their thoughts and content without a 140-character limit. jack Dorsey, Twitter co-founder, had an idea in 2006 . Twitter has hit a few roadblocks along the way. . The main problem that Twitter has been facing throughout the years is the ability to monetize its platform and grow its user base. “Twitter has been looking for newer ways to figure out how to monetize its user base if it isn’t going to be able to rapidly grow it”.

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

1. iv) Forecasts & budgets

You can sense the tension in the room just by the demeanour of both Jack Dorsey and Anthony Noto. When it comes to social media, competition is fierce among the biggest platforms. Facebook, Instagram, and Snapchat are just a few of Twitter’s biggest competitors. Facebook is an application that allows users to share their thoughts and content without a 140-character limit. jack Dorsey, Twitter co-founder, had an idea in 2006 . Twitter has hit a few roadblocks along the way. . The main problem that Twitter has been facing throughout the years is the ability to monetize its platform and grow its user base. “Twitter has been looking for newer ways to figure out how to monetize its user base if it isn’t going to be able to rapidly grow it”.

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

1. iii) Objective of Market Target (s)