Marketing Answers

1. During 2001, the Campbell Soup foundation provided the following amounts in grants Camden, N.J., $1,336,700; plant communities, $341,500; Dollars for Doers, $179,600; other projects, $64,100.

a)  Construct a pie chart to summarize these contributions.

b)  Construct a bar chart to summarize these contributions.

c)   Why is it appropriate to construct bar chart for these data instead of a histogram?

1.     The following U.S. market shares or 2007 retail car sales have been reported as:

Country or region of manufacture 2007 market share

North America 69.0%

Japan 15.5%

Germany 7.4%

Other 8.1%

Express the data in the form of a bar chart

1.   Identify the following variables as discrete or continuous and then further classify their scales of measurement

a)  Your checking account balance as a measure of the amount of money you have in that account

b)  Times for swimmers to complete a 50-meter race

c)   Socioeconomic status of a family when classified as low, middle and upper classes.

d)  The number of students in a college

e) The net wages of a group of workers

1.  Jeff Bowlen, a labor relations expert, has collected information on strikes in various industries.

a)  Jeff says, “Industry A has been harder hit by strikes than Industry B” in what scale of measurement is this information? Why?

b)  Industry C has lost 10.8 days per worker, while Industry D has lost 14.5 days per worker. In what scale of measurement is this information? Why?

In no more than 2 page (between 300 – 500 words), discuss how societies use social media platforms for economic growth. Choose to discuss between Facebook or YouTube. In your answer, include: • discussion / explanation with real-life example (provide accessible link or social media handle) • benefits of using this platform • disadvantages of using this platform

Company #alltheshoes would like to find out what, if anything, customers know about its

new running shoe, FancyShoe. Design two survey questions to find out the following:

1) Are customers aware of the product? 2) What brand image do customers have of the

product?

1.What do you suggest of the Kingfisher’s way to develop on how to handle

their people using the Stakeholders and Shareholders Models?

What is the main idea in the article College to work: Attacking the critical market

“Gap scores highly among shoppers for quality, brand impression and customer satisfaction, meaning the brand is well known for a good customer experience and wellmade products, but struggles with its reputation, recommendation from customers and value for money perception,” With the changing nature of culture, what will Gap have to monitor closely in order to improve this situation?

Gap will have to fully understand the social class structures of the South African market if

it hopes to make a success of its re-entry into the South African market. Gap have

approached you as an expert in this field and contracted you to explain to them the three

categories that the social class structure is divided. Using the banking industry, provide an

example of a product that meets the needs of each of the three social classes