Marketing Answers

How will you differ fixed exchange rate from a flexible exchange rate? What are the roles of these exchange rate systems in International Trade?

1)

Based on the article above, Tesco choose to pursue SBU structure across all its business areas for maximizing the degree of competitiveness. Advise Tesco based on your opinion on the success of TESCO upon pursuing the selected structure as the main tool to overcome competitors. (50 marks)

2)

Advice TESCO on the changes or improvements which ought to be done as to the retailing related sector in order to overcome the pandemic situation as faced by the world now strategically beside their current practice in the industry. (50 marks) 

 Tesco: International Strategic Business Units.                                                                                  

Source : https://tesco-business-strategy-brainscentral.com

 total words. 2500.

Question 1

Based on the article above, Tesco choose to pursue SBU structure across all its business areas for maximising the degree of competitiveness. Advise Tesco based on your opinion on the success of TESCO upon pursuing the selected sturucture as the main tool to overcome competitors.

CLO 1 : Discuss the core issues, key concepts, elements, components and processes of strategic management

Question 2

Advice TESCO on the changes or improvements which ought to be done as to the retailing related sector in order to overcome the pandemic situation as faced by the world now strategically beside their current practice in the industry.

 CLO 1 : Discuss the core issues, key concepts, elements, components and processes of strategic management

can you list down the name of businesses which is still operation during the quarantine period

Your team members need some change in behaviour, you discussed this with your friend John. John recommends Law of Effects he felt it works on humans very strongly. John couldn’t remember the theory. Could you predict which theory is John referring to, who proposed this theory. Which four methods can be used in this theory for controlling behaviour of employees?

Britannia Marie Gold is facing severe competition in the markets where they were leaders. Due to entry of new players, the company has witnessed a decline in sales. The Marketing head has called for meeting along with the Brand Management team to discuss the way out to face the increasing competition.

a. What Line extension strategies would you suggest to counter the competition? Justify your answer.

b. Suggest an appropriate promotion mix for Britannia Marie Gold.

After PUBG Mobile reentered the Indian market in the form of Battlegrounds Mobile India, ByteDance may be attempting something similar with TikTok. ByteDance has applied for a new trademark having ‘TickTock’ as the wordmark with the Ministry of Commerce & Industry. Suggest a suitable promotion mix for ‘TickTock’

The concept of reserving an Ola Scooter by paying ₹499 means that customer will be first in line to purchase it when the company announces its deliveries. The company also gives an option to cancel and get a refund anytime. Based on the statement, plan an appropriate Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer.

What differ food Price from other types of price

Who determines price