Marketing Answers

How selling & Advertising is the tip of iceberg for marketing?

Porter’s model is essentially a structural means of testing the competitive environment of an organization to provide a clear understanding of the forces at work. Porter argues that competition in an industry is rooted in its underlying economics, and competitive forces exist that go well beyond the established combatants in particular industry. The task of the strategist is to determine which of these forces are of the greatest importance to the organization. Using a well-labeled diagram, describe how the model helps with the structural analysis of the environment. (15marks)

Question Two

Through distribution, producer’s (manufacture’s) product can pass to a wholesaler, then to a retailer before finally reaching a consumer. Alternatively, it may go first to a retailer finally to reach a consumer. In these cases, there are intermediaries between the producer and the finally consumer. However, the producer can sell directly to the final consumer. In this case, there is no an intermediary. The intermediaries may be short or long. It is long, for instance, when the product passes through an agent, a wholesaler, retailer, and short when it only passes through a retailer to reach a consumer. Intermediaries, such as retailers and wholesalers, tend to add efficiency because they can do specialized tasks better than the consumer or the manufacturer. Using the case study, Describe the two classifications of distribution channel and show how Intermediaries add efficiency to the system. (15marks)

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. a. ‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason. (5 Marks) b. In your opinion, which segmentation strategy is adopted by Kia Motors? 

discuss the role of marketing in transport management in an organization

Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa.   In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting

Discuss any three gaps you believe to be most relevant to your business in the marketing process of CBD oils in South Africa. As part of your report, discuss two intermediaries of your choice that would be responsible for closing the gaps

b. In your opinion, which segmentation strategy is adopted by Kia Motors? (5 Marks)

Answer the following questions.

1.What do you

mean by the term marketing management? Write it on essay form.

2.What are the

goals or objectives of marketing? Write it on essay form.

two dealers list the same brand of photo copier at different list prices with differing trade discount series. one lists it at 5,697 php. with a trade discount series of 8/8/5 and free delivery while the other lists the same copier at 6,000 php with a trade discount series of 10/5/5 and php 150 delivery charge added to the net price. which is a better deal? how much does the buyer would save to a better deal? get the net price of both dealers.