Marketing Answers

explain the concept of product positioning

discuss how societies use social media platforms for economic growth.

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan

Illustrate to Gap that the clothing that a person wears at different times or for different occasions is influenced by customs and traditions. You need to briefly touch on South African core values.

Considering the new developments in consumer behaviour do you think Gap could meet the needs of the Black Diamond segment. Motivate your answer.

Assume that Gap are wanting to return to the South African market in meaningful way. At present it only has a store in the Mall of Africa. Which market characteristics will Gap need to consider when entering the South African market in a more meaningful way?  

When the price of a cup of tea is BHD 0.200, each MBA student will demand 2 cups of tea every day. There are 75 MBA students. When the price goes up to BD 0.300, they will demand just 1 cup of tea each day. Derive the market demand curve of tea for MBA students. Find the price elasticity of individual as well as the market demand curve.

You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations. a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project. (5 Marks) b. Create a 10-question survey questionnaire. (5 Marks)

When the price of a cup of tea is BHD 0.200, each MBA student will demand 2 cups of tea every day. There are 75 MBA students. When the price goes up to BD 0.300, they will demand just 1 cup of tea each day. Derive the market demand curve of tea for MBA students. Find the price elasticity of individual as well as the market demand curve.

1. Assume you are producing and selling leather shoes. Customers complain the lack of creativity, consistency, uniformity and quality in your product.

a) Explain how you segment, target the market and position the product.

b) Develop the marketing mix strategies (include product, price, place and promotion strategy)

2. Assess the marketing philosophy of commercial banks in Ethiopia. Which of the philosophies discussed do you think is adapted by the bank? Substantiate your answer with clear evidence. What the company should to appeal to the customers?

3. Identify and briefly describe four trends in the macro/marketing environment that will have or recently had an influence on the selected industry. For each of the trends you have to:

a) Briefly explain the trend.

b) Describe the impact of trend on the selected industry.

c) Highlight the implication that the trend has on the marketers in the chosen industry.