Q4. Consider the situation in which an old women needs to call a merchant for buying vegetables on weekly basis. She gets frustrated every time she opens up the website for placing the order. Ah! Living in the woods surrounded by the famous Lewis hills is what she thinks is the primary reason for slow response of the website. The website, once up, looks vivid, and eye catching colors on different menu items gives an all new experience every time you use the website. Though sometimes, she forgets the way to fetch the form through the menus for placing the order. But she blames herself for being old. On the eve of every Saturday night she calls her daughter who lives on the Eastern coast of the province but never experience any glitches.
Why the lady was often forgets the way to fetch the required form? What were the key players and how can the scenario be converted to make her more comfortable with the website?
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