Answer to Question #323449 in Psychology for Dee

Question

You have been appointed as an executive director for marketing and communication at the Public Investment Corporation (PIC). The Public Investment Corporation SOC Limited (PIC) is an asset management firm wholly owned by the government of the Republic of South Africa, represented by the Minister of Finance.

Explain to the PIC top management and the Minister as the government shareholders the strategies or drivers of communication integration that you will employ for organisational infrastructure of PIC. [20 marks]

Answer 1

The strategies or drivers of communication integration for organisational infrastructure include strategic consistency, purposeful interactivity, mission marketing and zero-based planning