Answer to Question #328027 in Psychology for Valentine

Question

Public relations research is expected to answer the research questions set. To do so, the researcher is required to make decisions on the standards that should be followed. According to Durrheim (2006:37), the researcher should know why the research is being undertaken, what informs the research, where the research occurs and finally the techniques are that are used to collect and analyse the data. Identify and explain the research design standards that should guide our decision-making when undertaking a research process