Answer to Question #263343 in Marketing for punnu

Question

In your opinion, which segmentation strategy is adopted by Kia Motors

Answer 1

Kia Motors Company is a multinational firm with high recognition in targeted market segments. The increasing competition in the industry has made it challenging for Kia Motors to withstand the market leadership position and increase market share without exerting significant efforts. The dominant business environment is persuasive Kia Motors to obtain a critical advantage over others to stay ahead of the competition. Kia Motors has therefore adopted the focus strategy both in terms of low cost and offering the best value. The low-cost focus strategy is adopted by serving the needs of a position market segment at the lowest possible price. The adoption of this strategy requires Kia Motors to lower the prices and use different marketing and advertising strategies to push the sales in the existing customer market.