Discuss the three duties of the public relations practitioner, according to the system theory. Support your discussion by providing examples of how each duty applicable in the nulaid eggs company scenario.
Systems theory is the main framework used in public relations. A system is defined as “a set of things that affect one another within its environment and form a larger pattern that is different from any of the parts. Public relations is part of a much larger organization, system theory is very useful in providing public relations with a context , allowing it to work with other basics inside and outside the organization to its maximum benefit.
Duties of the public relations practitioner according to the systems theory include:
1. Developing public relations creativities and public relations tactics in respect to the Nulaid Eggs Company mission scenario, the campaign should include raising awareness among the general public about human rights violations and child abuse that may result as a result of the mission.
2. Publication of a news release, preparation, and production of presentations on topics of concern, such as the horrors going place in Nulaid Eggs Company.
3. Public relations practitioners should constantly monitor actions and gather feedback from stakeholders and the general public in order to make the necessary changes to the organization in order to fit within the environment and reach a goal state of equilibrium. For example, in Nulaid Eggs Company, public relations practitioners should ensure that action is taken on allegations of rape, child abuse, and human rights violations in order to create a harmonious society.
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