Answer to Question #292523 in Marketing for karthik

Question

ABC sells musical instruments online. In the recent week the company has observed that there are a lot of visits on the Guitar landing page of the website, but consequently, the percentage of actual conversions into sales is very small. 

Answer 1

They should make the landing page headline to be shockingly specific. Readers should know exactly what your page is about within 2.6 seconds of arriving there. That means that not only should your headline be concise (10 to 20 words max), it should also grab readers' attention immediately. Pictures and actions of guitar should be present and appealing to attract customers and push them to sales.