Answer to Question #344193 in Marketing for PAPU SARKAR

Question

You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations. a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project. (5 Marks) b. Create a 10-question survey questionnaire. (5 Marks)