Marketing Answers

Now that you have looked at various factors in the business environment that have played a significant role in Pretty & Clean’s current condition, you need to think about your competitors and the role they play in your market.

Using Porter’s five force model, discuss all five competitors, ranking them from ones that present the biggest threat in the market to ones that present the least threat to the organisation.

Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer.

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. 

Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan

Sam has created a clothing line that sells at a local boutique. Short-sleeved shirts are 

$40, sweaters are $60, hats are $20, and accessories such as socks are $15. Give Sam two 

psychological strategies to use to improve his pricing and hopefully increase product 

sales. Explain your answer.

A videographer specializing in weddings currently charges $2,000 to shoot a wedding. 

She has been shooting weddings for over twenty years and has now booked some well-known 

clientele. Which two pricing strategies would be most strategic for this videographer and 

why? What other pricing recommendations would you make to this videographer?

There are no ethical qualms when Multinational Companies (MNCs) shift their emphasis among countries in response to stages in products life cycles and changes in economic, political and legal conditions. 

The Elder Association of Namibia say Television Networks, Movie companies, DVRs, etc. should be declared illegal as they are targeting products and services o minor children that shift their attention from their school work and influence bad behavior that results in disrespect to the society. The Elder Association of Namibia have gone to court to prove it. What alternative marketing strategies would you recommend?

James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the advent of the Covid 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. 1. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. 2. State why the owner is considering using e-marketing. What benefits can e-marketing bring? 3. You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why? 4. State how you would manage ethical and legal issues in the digital environment

There are no ethical qualms when Multinational Companies (MNCs) shift their emphasis among countries in response to stages in products life cycles and changes in economic, political and legal conditions.

The Elder Association of Namibia say Television Networks, Movie companies, DVRs, etc. should be declared illegal as they are targeting products and services o minor children that shift their attention from their school work and influence bad behavior that results in disrespect to the society. The Elder Association of Namibia have gone to court to prove it. What arguments would support this view? What alternative marketing strategies would you recommend? Discuss.

(The assignment should be written narratively in an assignment format

Conduct an extended marketing mix 7P’s analysis that details the stipulated “Product Insight 2022” Instagram story with “question sticker” and customer incentive, along with how its implementation will be integrated.