Marketing Answers

1. Using a commodity of your choice compile a comprehensive marketing plan and its value chain

1. What is market failure? Why do markets fail? Why is market failure common in developing countries? Discuss.

2. Discuss the advantages and disadvantages of leaving the allocation of a country’s resources to the price mechanism?

3. Distinguish between the rationing function and the allocation function of price system and practically indicate when and where can each be used.

4. What role do “barriers to entry” play in the Structure-Conduct-Performance theory? Explain.

5. Based on pros and cons discuss the differences between the three integration models.

6. Outline the role that cooperatives play in improving market performance and explain why public policies in many countries are in favor of the establishment of farmer cooperatives.

7. Discuss the nature of agricultural marketing from the small-scale and commercial farming perspective and describe advantages and disadvantages that exist in each case. Provide four types of satisfaction that will occur through the marketing in both cases of farming.

Provide at least three potential investments that the businessman can consider.

Make sure to present the possible gains that the businessman can acquire. Prepare a

comprehensive report with graphic organizers (if necessary) to support your data. Your

report must be detailed, accurate, organized, logical, and feasible

The Regal Inn is a 30‐unit, motel in the less scenic part KZN. The owner, Mr. Mkhwanazi, firmly believes that there is a need for his style of low‐cost family accommodation amid the luxury and beauty of the area. His rooms are large, family‐style rooms. Although there is plenty of room for future expansion, the grounds are fairly bear with a bit of landscaping. Mr. Mkhwanazi can serve breakfast to the rooms and provides tea‐making facilities. Mr Mkhwanazi prices are less than half of what similar motels charge and only a fraction of what the big five‐star properties are charging. The problem is occupancy. He has some regulars who come every holiday period. Currently Mr. Mkhwanazi does very little advertising in local district guides and the holiday papers, mainly because he really thinks word‐of‐mouth is the best form of advertising.  In the form of an essay of no more than 1 page, discuss what a SWOT analysis entails and apply this to Regal Inn. 

Using a model of your choice, critically examine the portfolio roles for Levi's. How does leadership and management play a role in strategic brand extensions.

The brand value chain shows a company the complete picture of how a brand creates value. Apply the brand value chain to a brand of your choice and end with a SWOT to summarize your analysis

To build a strong brand, Keller (2008) recommends moving the consumer up the brand equity pyramid using four building blocks. Argue the role that design thinking could play in this process and the achievement of the benefits of strong brand equity. Illustrate your argument using Levi's.

Based on your secondary research into the Levi's brand, you are required to critically examine the relationship between the brand value chain and brand equity.

Argue the importance of different ways of thinking when building brand resonance. Substantiate and illustrate your argument with an evaluation of specific examples taken from the case study. Structure the argument around a theoretical framework of your own choice.

Analyse the systemic relationship between brand identity and brand architecture in context of branding a social movement. Use Levi's as your brand example and use relevant models and frameworks to apply the theoretical principles to key focus areas.