Marketing Answers

Imagine that you have developed a unique formula for a soft drink that, upon entering a

person’s mouth, analyzes the drinker’s DNA to determine his/her favorite flavor, and then

the drink instantly realigns its chemical composition become that flavor. Describe as how

you can best protect this trade secret? Will you patent it? Why or why not?

Once your online business had been promoted,how will you monitor it ?answer in not less than 100 words.

Why is customer coproduction not widely practiced by high end fast food restaurants in Kenya (5 marks)

2.What is a 'Cold Chain'? Explain how McDonalds managed the components of the cold chain. Critically comment on the role played by the unique centralized distribution system in McDonald's supply chain. (10 marks)

3. 'McDonald's is one of the few companies that has placed substantial emphasis on effective and efficient supply chain management system as a means to leverage for competitive advantage.' In the light of this statement, analyse the steps taken by McDonalds to standardize its supply chain in India. (15 marks)

a) Differentiate between corporate vertical marketing system, administered vertical marketing system, and ccontractual vertical marketing system, give an example of real organization that used each of the systems

b) give an example of a company that implemented but failed to execute a horizontal marketing system. Explain the reason for the failure

c) discuss the two most widely used channel system by producers during the pandamic. Explain the advantages and disadvantages of the system

Purchasing a new home is a huge effort. Property agents havr a doubtful reputation among those in the sales industry. But the property agent role is crucial to property transaction.Refer to the process of personal selling suggest the sequence of events for property agent

Pfizer inc's covid 19 vaccine has become the worlds vaccination of choice. From Latin American to middle east countries have lined up for the jab. If you are in charge of determining the price of the vaccine discuss the steps involved

japan's sony  corp expects operating income to slip only 4.3% following record profit from dales of music, games and other content to people forced to stay at home by covid 19 lockdown measures

(A) use the five product levels of product heirarchy to explain the products of sony corp

(B) explain two strategies used by sony to maximize its sales oppurtunites by building connections with its brand or product so that customer will see its brand name more often

Physical retailers were pushed out by e-commerce players include amazon l, aliexpress, and lazada, which all reported significant increases in platform and user growth in 2021.

(a) discuss the target customer and the value proposition of any three selected e-commerce players

(b) explain what is competitive frams of reference for the selected three e-commerce players in question (a) justify the frame

(c) justify either e-commerce players in question (a) refer as points of difference or points of parity

Case Study: A Noodle for a New Generation

Describe Noodle’s competitive advantage

how the technology plays an important

role in entrepreneurship.