Marketing Answers

A company pursuing a differentiation strategy strives to create a product or service that customers perceive as being different in some important way. Customers need to believe that the product or service offered has differentiated qualities that are worth paying a premium price for.

Provide practical strategic recommendations for how Woolworths South Africa can better differentiate its products and services for each of the following three divisions: 1) Woolworths Food Division 2) Woolworths Fashion, Beauty and Home Division 3) Woolworths Financial Services Division.

Discuss the importance of stakeholders when setting organisational strategic intent when formulating an organisation’s vision, mission and long-term objectives. use any company as an example.

Discuss the importance of stakeholders when setting organisational strategic intent when formulating an organisation’s vision, mission and long-term objectives.

An organisation’s strategic intent provides a sense of organisational purpose, something that is critical to achieving high levels of employee motivation. However, employees are not the only stakeholder that needs to be considered when formulating an organisation’s vision, mission and long-term objectives.

Discuss this statement on the importance of stakeholders when setting organisational strategic intent giving company-specific examples to illustrate your answer.     

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.

In your opinion, which segmentation strategy is adopted by Kia Motors?

The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.

a. ‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.

Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch

Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing Consultant explain the steps that you will suggest for the New Product Launch? 

Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing Consultant explain the steps that you will suggest for the New Product Launch?

A leading car manufacturer wants to measure the customer satisfaction of current cus-tomers towards the annual maintenance service of the vehicle by its designated service stations. Design a questionnaire to measure customer satisfaction towards the service of-fered by the designated service stations. Measure the different aspects of the service from the intimation of the service requirement till final delivery and feedback including all aspects of the service. Use appropriate questions and scales in the questionnaire so that the overall satisfaction towards the service station can be derived.