Marketing Answers

Explain the need for the financial analysis. How does the use of ratios help in financial

analysis?

Identify and discuss with examples four (4) major challenges confronted by the small micro enterprises even before the onslaught of covid 19

Parle Agro makes its entry into the dairy segment with a high quality and premium range of flavoured milk products – SMOODH. With disruption ingrained in the company’s philosophy, SMOODH becomes the only flavoured milk beverage in the market globally, to be available in 85 ml Tetra Pak cartons and priced at only Rs.10.suggest a suitable promotion mix for the new launch?

Match the following categories with the descriptions provided below: ( 12 PTS)

A. Included in Sales

B. Included in Cost of goods sold (COGS)

C. Included in Selling expenses

D. Included in Admin expenses

E. Included in line items below EBIT (Earnings before Interest and Taxes)

F. Is not reported on the income statement

_____ 1 Depreciation of equipment used in the manufacturing process

__D___ 2 Salaries of sales executives

_____ 3 Maintenance of delivery trucks

__D__ 4 Compensation for Finance director

__C__ 5 Electricity consumed in warehouses in distribution centers

__D__ 6 Rent paid for land where the production plant is located

_B___ 7 Revenues from products sold

_____ 8 Marketing expenses

_____ 9 Interest expense

_____10Accumulated depreciation of building used for Head quarters

___E_11Income Tax

_____12Accounts receivables from Sales of core products

design your own company and it’s marketing plans

2. Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.

1. Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa.
2.  In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting. 

In your opinion, which segmentation strategy is adopted by Kia Motors

two positioning methods you believe would be best suited to the market you have selected for targeting.

From the four key features that characterizes the agricultural markets, what do you think is the most observed characteristic in a vegetable value chain. Discuss why.