Other Economics Answers

Which one of the following products do not require much explanation to be sold?

Select one:

a.

Speciality products

b.

Shopping products

c.

Consumer products

d.

Convenience products

External customers all have different wants and have five basic needs. Which one of the following is NOT a basic need of an external customer?

Select one:

a.

Service

b.

Price

c.

Responsiveness

d.

Action

To illustrate the importance of regularly washing hands with water and soap, Sanlam created a short, moving image of their well-known brand logo of two hands, moving up and down and creating soap bubbles. This is known as the ___________ of the advertising message.

Select one:

a.

heading

b.

illustration

c.

copy

d.

product

During the COVID-19 pandemic, many consumers paid close attention to messages containing information about the virus and the pandemic captured their attention. This is known as which determinant of consumer behaviour?

Select one:

a.

Attitude

b.

Learning ability

c.

Perception

d.

Lifestyle

Hyvon is interested in buying a new car. She walks into the first dealership she can find and the sales consultant convinces her to buy the brand new 2017 Hyundai i20. Which marketing communication method was used here?

Select one:

a.

Advertising

b.

Direct marketing

c.

Personal selling

d.

Sales promotion

During the first week of operations, low-cost airline, Mango, was selling flights at the low price of R169 per one-way ticket. Which pricing adaptation did Mango use when they launched their flights?

Select one:

a.

Skimming prices

b.

Market-price level

c.

Bait prices

d.

Market penetration prices

According to which method are jobs compared according to the demands they make on the employee?

Select one:

a.

Internal comparison

b.

Factor-comparison

c.

Job evaluations

d.

External comparison

The Marketing Director of Derby Departmental Store was of the view that Derby should be moving towards a plan to introduce a system of employee empowerment. Management encourages team members to pretend they own their own franchise. They are totally in charge of completing their tasks. The bonus system would allow employees to increase their pay on the basis of teamwork and productivity. To facilitate employee involvement, Derby may make use of _____________ which represent work groups that take over the responsibility from management for solving quality problems.

Select one:

a.

simulations

b.

quality circles

c.

MBO teams

d.

dedicated task teams

Tashmeeka works for an international investment company. As part of the company’s employee motivational strategy, learning opportunities are provided to all staff members as they are critical to individual growth and opportunity. Which employee motivational strategy is used at Tashmeeka’s company?

Select one:

a.

Empowerment programmes

b.

Intrapreneurial incentives

c.

Training and education

d.

Job design

Clive is the HR manager of Active Wear, a sport clothing manufacturer, and one of his tasks is to do the human resource planning for the company. Which one of the following represents the second phase Clive will have to complete in the human resource planning process?

Select one:

a.

Give a summary of the job and a brief description of each main task.

b.

Describe the personal qualifications an employee must possess in order to perform the duties and responsibilities.

c.

Describe and record information about job behaviours and activities.

d.

Conduct regular forecasts of the quantity and quality of employees who will be needed in the future.