Answer to Question #288565 in Marketing for Ermi

Question

Assume that you are a multiproduct service company that wants to grow through adding new services. Describe a logical process you might use to introduce a new service to the marketplace. What steps in the process might be most difficult and why? How might you incorporate service blueprinting into the process?

Answer 1

Service Development process

The process starts with undertaking requirement analysis and front end. It involves;

i)                   Selecting a goal

ii)                 Requirement analysis from customers

iii)               Requirement analysis development for business strategy development

iv)               Idea generation where customer requirements are gathered & new service is planned with several innovative ideas.

The second stage involves design and development which involves; design and development of the service, selecting alternatives of service innovation, and business analysis. This process is assigned to the employee for designing & development process.

The third stage would involve testing and implementation which would involve testing the product internally and market testing. The process would counter testing and marketing the product of the firm to the customers.

Lastly, problem identification from customer feedback would follow which would involve testing report from customer feedback which would be used to make the required changes are done to satisfy the customer needs through feedback.

The difficult stage in providing a service is the idea generation and implementation. The firm should succeed in the market and should gain a loyal customer. So to introduce a firm's product the employee in the firm should thrive to attract the customer first with many innovative ideas of services. The service provided must satisfy the customer and should have a friendly relationship with the customer.

Though it is difficult in changing the service with the customer feedback after implementing, attracting the customer at first look is the difficult thing ever in marketing. Also having a very good customer relationship is a difficult one. A firm should give guaranteed service to the customer to which they believe and trust the firm that leads to success.