Answer to Question #288566 in Marketing for Ermi

Question

Assume that you are a multiproduct service company that wants to grow through adding new services. Describe a logical process you might use to introduce a new service to the marketplace. What steps in the process might be most difficult and why? How might you incorporate service blueprinting into the process?

Answer 1

Logical processes used in the introduction of new products.

1. Generation of ideas from both external sources such as competitors, distributors, customers, and supply and internal involving brainstorming, marketing people, and scientist.

2. Screaming of new products ideas based on the existing products to spot new ideas and drop poor once

3. Developing concepts and testing which includes product concept, product ideas, product image, and concept testing.

4. Developing marketing strategies through marketing statements and design.

5 business analysis through the sale screaming, cost and profits

6. Developing products to assure that the product idea can be turned into a workable product and finally.

7 market testing.

The most difficult step in the logical processes for introducing a new product is concept development and testing new products with a group of target consumers to find out if the concept has strong consumer appeal through both symbolic and physical presentations by the use of service blueprints such as pictures, words, and visual realities.