Marketing Answers

Why is it important for a field salesperson to understand the importance of sales ethics?

1) Use examples to factors that influence ethical conduct in salespersons.

2) Describe how ethical decisions can influence relationships in selling.

Instruction: Search on the internet for a business organization/company that has been or currently involved in a corporate accounting scandal.

You are going to assess the organization/ company based on the following:

✓ Company profile, total assets, and revenues ✓ How the scandal happened

✓ The amount of money involved

✓ People who were involved

✓ Individuals who were affected

As a finance student, what do you think is the impact on the organization/company based on the scandal they are facing? What are the measures that you will do if given the chance you are the Finance Officer of the company? And, how will you address and handle affected individuals that will be affected by the situation?

The characterstics of a new product affect it's rate of adoption. Identify the 5 characterstics the rate of adoption and describe how each factor will influence the rate of adoption of the Apple watch.

Suppose you're conducting market research for your organization,sales have been lagging for two quarters,and you are determined to find out why.you decide to host an in-person focus group to gain customer insights in to your brands current products offerings.you are also interested in obtaining feedback on a new product that your brand plans to launch in the next six months.determine the make up of your focus group.who should be invited to the focus group,and why?what types of information would you want to obtain? identify possible questions to present to the focus group?

1.    Strategic management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organisation. Among all the existing process in an organisation, strategic implementation often considered as the most difficult stage in the strategic management process.

Discuss the statement above as to your opinion. 

What is the national average salary for 5 different jobs in marketing? how do the averages compare in different areas of the region?

How would you characterized the current state of economic environment in developed countries?how does it impact the activities and approach of marketers?compare with developing countries?

Some believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content.choose a given business and evaluate it's effectiveness in creating customer engagement.Is the content up-to-date and relevant?how does it manage It's content?

How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company?have this expenditures increased or decreased over the past five years?